Football star Tom Brady has advised fans to limit their intake of everything from sugar to strawberries and potatoes. Turns out he’s an investor in a candy startup.
Since when his lifestyle book The TB12 Method debuted, football star Tom Brady has spread his unique nutritional wisdom far and wide, offering a roadmap to health and “a lifetime of sustained peak performance.”
“Foods to limit or avoid,” the Brady Bible states, include: “sugary processed snacks (cakes, cookies, cupcakes, candy),” among a host of other foods you wouldn’t normally find on a naughty list, like white potatoes, strawberries, and breakfast cereal.
So it comes as a surprise that the 40-year-old Patriots quarterback is also an investor in the Boston-based candy startup Unreal. Brady stars in a new video promoting the candy. To get the company’s chocolates, he says, “I am ready to travel through time and space.”
How to truly live like Tom Brady is a nuanced art, it seems, caught up to some extent in a web of commercial interests involving his TB12 brand and other investments. Skip the candy for healthy snacks instead, he urges fans, such as the TB12 snacks available at TB12store.com. Of course, if you must eat candy, as many are prone to do this time of year, try varieties that are “TB12 approved,” as the company’s communications put it, such as Unreal.
Although Brady is “is not paid to do any Unreal product promotion” he is “a small investor” in the company and “believes deeply in their founding purpose to ‘unjunk the world,'” according to a statement a company representative sent to BuzzFeed News. Unreal candies use “40% less sugar, non GMO and organic ingredients with nothing at all artificial,” the statement said.
Here is Brady in a brand video from 2016, indulging in peanut butter cups and pouring them into his bag before practice:
Every Halloween, I go to my "special place” when I break into the kids' UnReal Candy…
Posted by Tom Brady on Thursday, October 20, 2016
Brady — who was not immediately available for an interview — is not alone in endorsing the brand. Celebrities such as John Legend and Matt Damon have thrown their support behind Unreal, as well as Bill Gates and Square founder and CEO Jack Dorsey, Business Insiderreported.
Unreal, cofounded by angel investor Michael Bronner and his teenage son, has raised more than $18 million in funding, according to Crunchbase. Bronner is reportedly friends with Brady.
Unreal said in its statement, “As it’s widely known, Tom and his family believe in a holistic lifestyle and healthy nutrition. However, there are special occasions throughout the year, such as Halloween, when chocolate is at the center of the holiday and he believes that if you’re indulging it’s better to have chocolate that is not made with excess sugar, chemicals and artificial ingredients.”